Retailer
Home Depot & Lowe's
Category
All categories
Subcategory
All subcategories
Store / Region
All regions
Time Period
Jan 2024 – Jun 2025
Reviews Analyzed
172,650
Switch-In Mentions
19,820
74.8% of comparisons
Switch-Out Mentions
6,671
25.2% of comparisons
Net Switching Gain
+13,149
Milwaukee is a net winner
Recoverable Losses
3,379
Losses tied to fixable price / design / content
Action Priority
Defend & extend
Competitor-specific design and value playbooks
1. Competitive Switching Flow
From (switched from)To (switched to)
Click a brand to isolate its flows, then open its switch reviews
2. Milwaukee Loss-Reason Waterfall
Positive bars protect win rate; negative bars drive defections
Top Opportunities
- Target Arrow switchers with proof on Milwaukee's strongest attribute rather than broad discounting.
- Win back Dewalt design losses with coordinated finishes and room scenes.
- Use Milwaukee's verified-review strength to defend specification and referral pathways.
- Build recoverable-loss audiences for retailer media, CRM and PDP personalization.
3. Win / Loss by Cohort × Competitor
Percentage-point gap in explicit win rate (Milwaukee − competitor)
| Arrow | Dewalt | RYOBI | Klein Tools | Husky | |
|---|---|---|---|---|---|
| Younger DIY | -2.0pp | -1.9pp | -0.9pp | -2.2pp | +0.3pp |
| Established DIY | -0.7pp | +2.3pp | +0.3pp | -0.6pp | +1.0pp |
| Pros | +2.4pp | +4.3pp | +3.9pp | +3.8pp | +2.9pp |
| Premium buyers | +0.4pp | +1.8pp | +2.3pp | +1.1pp | +3.6pp |
| Value buyers | -1.8pp | -0.3pp | -2.1pp | -0.6pp | +0.4pp |
Wins Parity Trails Critical loss
Top Threats
- Arrow is the largest switch-out destination and competes hard on value.
- Dewalt captures premium design losses that dent Milwaukee's brand halo.
- RYOBI wins a smaller but valuable contemporary niche.
- Unclear differentiation lets price-led rivals pull Milwaukee's value shoppers.
4. Recoverability Matrix
Protect / monitorFix nowLow priorityStrategic program
Decision this view unlocks
Which competitor, cohort, and loss reason to target; whether the response is product, price, content, media, or channel.
Where to act first · Milwaukee
- Competitor
Prioritise Arrow switchers — the largest switch-out destination.
- Loss reason
Lead with Design fixes — the deepest win-rate drag (-2.4pp).
- Cohort
Shore up Younger DIY vs Klein Tools — the widest cohort gap (-2.2pp).
- Recovery
Recover ~3,379 mentions (51% of switch-out) via price, design and content.
Recommended playDefend & extend the net gain
Methodology: Explicit switching only; inferred switching excluded.Source: Verified explicit comparisons and switching phrases.Confidence: High · 87 / 100Lookback: 18 months