MOEN Executive Review Overview — vs Delta, Glacier Bay, KOHLER & Pfister

Retailer
The Home Depot
Category
Kitchen & Bath
Subcategory
All subcategories
Store / Region
All regions
Time Period
May 06 – Mar 26
Average Rating
4.38★
vs 4.35 category avg+0.03
Verified vs Unverified Gap
+0.27★
4.48★ verified · 4.2★ unverified-0.02 vs cat
Negative Review Rate
10.1%
vs 10.6% category · 1–2★-0.5ppOn par
Review Growth
-8.6%
vs -3.2% category trend-5.4pp
Share of Category Reviews
22.7%
99,774 of 439,693 reviews

Purchase Reason Analysis

ReasonShareInstallAppearanceFinishQualityValueDurabilityPackagingService
Replacement31%22%9%7%22%11%18%6%5%
Remodel / Renovation21%7%32%27%14%5%5%5%5%
Upgrade14%6%23%20%26%5%10%5%5%
Design / Finish12%6%37%25%13%5%5%5%5%
Price / Sale7%17%10%9%9%34%7%7%6%
Rental / Property5%21%8%7%14%22%17%5%5%
Emergency Repair6%27%8%7%14%5%22%5%10%
Brand Loyalty4%12%15%13%26%5%10%5%14%
Under-indexes
Over-indexes on driver

Customer Driver Overview

MOEN vs Category Avg
DriverMOENCat.Δ
Easy Installation14.4%13%+1.5
Appearance / Design19.9%19.4%+0.6
Finish Quality15.6%15.1%+0.5
Product Quality15.6%15.9%-0.3
Value / Price8.8%8.8%-0
Durability9.7%9.3%+0.4
Packaging8.4%9.6%-1.2
Customer Service7.5%9%-1.4

Customer Driver Heatmap

MOEN vs Competitors
BrandInstallAppearanceFinishQualityValueDurabilityPackagingService
MOEN
14%
+1.5
20%
+0.6
16%
+0.5
16%
-0.3
9%
-0
10%
+0.4
8%
-1.2
8%
-1.4
Delta
12%
-1.1
19%
-0.4
15%
-0.4
17%
+0.9
9%
+0.1
9%
-0.5
10%
+0.5
10%
+0.9
Glacier Bay
11%
-2.2
19%
-0.7
15%
-0.3
18%
+2.4
10%
+0.9
9%
-0.1
11%
+1.7
7%
-1.6
KOHLER
11%
-1.7
21%
+1.3
16%
+0.5
18%
+1.6
8%
-0.7
9%
-0.5
10%
+0.4
8%
-1
Pfister
13%
+0.3
20%
+0.8
16%
+0.5
16%
+0.1
9%
-0.1
10%
+0.2
10%
+0.1
7%
-2
Category Avg
13%
19%
15%
16%
9%
9%
10%
9%
Lower than Category Avg
Higher than Category Avg

Top Customer Drivers for MOEN

AI
Appearance / Design+0.6pp

Design and finish styling resonate above category average, pulling premium perception.

Finish Quality+0.5pp

Finish quality (chrome, brushed, matte) is called out favorably versus peers.

Product Quality-0.3pp

Build quality and sturdiness register above the category, reinforcing a premium read.

Easy Installation+1.5pp

Customers cite simple, well-documented installation more than the category norm — a strong usability signal.

Durability+0.4pp

Durability and reliability mentions outpace the category, signalling long-term trust.

MOEN Opportunities vs Top Peers

AI
Improve Verified Rating(+0.04 vs peer avg)

Close the verified-experience gap with Delta to lift shopper trust.

Reduce Negative Review Rate(-0.5pp vs category)

Address the drivers behind 1–2★ reviews to match or beat category complaint levels.

Grow Easy Installation Mentions(+1.5pp vs category)

MOEN already over-indexes here — leaning in widens the perception lead.

Increase Recommendation Rate(+4.9pp vs category)

Lift the share of reviewers who would recommend to compound word-of-mouth.

Strengthen Review Growth(-5.4pp vs category)

Sustain review-acquisition momentum to keep outpacing the category trend.

MOEN Threats vs Top Peers

AI
Higher Negative Review Rate(-0.5pp vs category)

1–2★ share sits above the category — a drag on the blended star rating.

Verified Rating Behind Peers(+0.04 vs peer avg)

Verified-purchase reviews rate below Delta, softening trust signals.

Weaker Customer Service Perception(-1.4pp vs category)

MOEN under-indexes on customer service relative to the category.

Recommendation Rate Below Category(+4.9pp vs category)

A softer recommendation rate limits organic advocacy versus peers.

Unverified Complaint Pressure(15.3% of unverified)

Watch 1–2★ reviews among unverified reviewers for seeding or off-platform noise.

Competitor Benchmark — MOEN vs 4 peers

BrandReviewsAvg RatingVerifiedUnverifiedRecommendNeg. RateStatus vs Category
MOEN99.8K
4.38★
4.48★
4.2★
34%
10.1%
Leads peers on rating & verified reviews
Delta95.9K
4.29★
4.43★
3.95★
24%
11.8%
Strong verified base, softer overall rating
Glacier Bay74.8K
4.3★
4.4★
3.92★
18%
11%
Strong verified base, softer overall rating
KOHLER38.6K
4.3★
4.45★
3.94★
19%
13%
Strong verified base, softer overall rating
Pfister24.7K
4.38★
4.54★
4.08★
29%
10.5%
Leads peers on rating & verified reviews
Category Avg439.7K4.35★4.45★4.16★29%10.6%Reference baseline
Below Category Avg
Above Category Avg
Executive Insights
AI generated
Rating vs Category

MOEN outperforms the category average on rating while holding meaningful review volume.

+0.03★ vs category
Driver Advantage

Leads peers on Easy Installation but should defend its verified-rating position.

+1.5pp Install
Complaint Pressure

Negative-review rate is below category — a lever on the visible star rating.

-0.5pp vs category
Verified Gap Opportunity

Room to close the verified-rating gap with top competitors to strengthen the competitive position.

+0.04 vs peers
Review Growth

Review growth lags the category trend, a read on customer engagement.

-8.6% YoY · -5.4pp vs cat
Source: Review Lens by DataLadder.ai·The Home Depot — Kitchen & Bath·May 06 – Mar 26